A consumer health company. We create and own our brands, and sell physical products directly to customers online.
HAR & CO LONGEVITY LLC ("HAR & CO") develops consumer health products under brands it owns, and sells them to customers through its own e-commerce stores.
The company controls each brand from end to end: product positioning, packaging, content, the online store and the customer relationship. Our field is healthy ageing. Our first brand, Softr Days, serves women over 40 with daily intimate wellness supplements.
Four activities make up the business.
We create and own every brand we sell. Positioning, packaging, product pages and content are developed by the company.
Products are sold directly to customers through each brand's own online store, as a one-time purchase or a monthly subscription.
Customers are reached through paid advertising and content on established social media and search platforms.
Each brand provides direct customer support through its online store, with published purchase and refund terms.
Every brand in the portfolio is owned and operated by HAR & CO.
Intimate wellness for women over 40. Softr Days makes daily dietary supplements with studied probiotic strains and no hormones.
Visit softrdays.comThe standards every HAR & CO brand follows when it markets and sells to customers.
Our products are dietary supplements, not medicines. They are not intended to diagnose, treat, cure or prevent any disease, and our product pages say so.
One-time and subscription prices are displayed on the product page before the customer buys.
Softr Days customers who are not satisfied can request a refund under its 90-day money-back guarantee.
For banks, payment providers and institutional partners.
For banking, compliance or partnership enquiries, write to us directly.
Questions about a Softr Days order go to the brand's customer support at softrdays.com.